Miss Fit UK was created in early 2008 by me, Nikki Hesford (www.nikkihesford.co.uk) – the founder and present Director of the company which is based in Lancaster. Since our launch the company has expanded rapidly to own four ‘big busted’ brands – a far cry from the days when we produced just a handful of blouses!

Our philosophy is to provide products that have designer style, but cost the same as the High Street.